Maersk Makes a Big move into E-commerce With its First Tech Acquisition

Maersk e-commerce huub
Image Credit: Maersk

Today A.P. Moller – Maersk (Maersk) announces the acquisition of HUUB, a Portuguese cloud-based logistics start-up, specialised in technology solutions for B2C warehousing for the fashion industry. This is Maersk´s third acquisition this year within E-commerce Logistics and it comes through our venture activities with Maersk Growth.

As a disruptive force in the e-commerce space, the acquisition of HUUB strengthens Maersk’s technology capabilities, bringing the best attributes of a modern entrepreneurial agile workplace.

Vincent Clerc, Executive Vice President and CEO of Ocean & Logistics, A.P. Moller – Maersk said in a Press release “HUUB is a great fit for Maersk, a curious team with inspiring founders. With HUUB we are acquiring world class capabilities and talent that will allow us to greatly accelerate the development of our omni-channel offering. This will make it much easier for our customers to focus on their core business of producing and selling goods and swiftly bringing them to the end-consumers.”

Tiago Paiva, HUUB CEO said “Since day one, HUUB has had two main purposes: disruption and scale. Disruption to have the capacity – and courage – to say that a multi-billion dollar industry needs a digital revolution and to envision and create a revolutionary supply chain platform and ecosystem.”



He further added, “there is the scale that allows disruption to occur, feeding it with the volumes that can make a difference. For HUUB, this joint path that now starts with Maersk represents both. Firstly, the validation of our disruptive vision and product. And secondly, Maersk is the scale enabler that will allow our platform to serve amazing customers and lead the eCommerce logistics market.”

HUUB is the third acquisition within E-commerce Logistics, after the acquisition of Vandegrift, a custom broker, acquiring Performance Team, a warehousing and distribution specialist and, KGH a Customs Services underlining that this is a new and important strategic focus area towards delivering integrated logistics to customers.

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